STO Consulting (a Clavering House tenant since it opened) recently worked with Clare Blunt and the team at Hadrian Residential Bootcamp in developing a new business that will get groups of enthusiastic people involved in healthy activity in the beautiful surroundings of Hadrian’s Wall, Northumberland.
The north east based company identified the opportunity arising from a combination of consumer trends, the fantastic resource of countryside that the north east has to offer and the evident demand for a new way of fitting in healthy activity within our busy lifestyles.
This will bring an important share of this growing market to the north east (£4.4bn is spent on sports classes and gym fees in the UK*) and the team are keen to emphasise that this is not just for fitness enthusiasts. It’s aimed at anyone at any level of fitness to come and learn about the range of things that go together to form a healthy lifestyle.
The service that has been developed is described as ‘The complete fitness and health experience’ because participants will be guided through a complete 5 day package of activities from fitness training to nutrition advice and ‘mental fitness’ workshops. This is all done in a positive, fun and supportive team environment.
The fact that this all takes place in luxury (4 star) accommodation within 98 acres of beautiful Northumbrian countryside by the river and the historic Hadrian’s Wall is an added bonus.
As if this wasn’t enough, a renowned local chef, Gez, with a string of successful north east cafebars to his name is also present to prepare a range of exceptional and healthy food throughout the programme. It’s all wheat, gluten and dairy free, so it’s very inclusive. Gez will be picking lots of local produce to provide the raw materials for his recipes.
Gez will also provide a workshop to share his experience of preparing and cooking nutritionally rich foods and to show how easy it is to incorporate this in to family life.
Clare explained her motives for developing the new bootcamp concept:
“My background is supporting mental fitness; understanding the importance of a healthy mindset. I see no better location to do this than the beautiful Northumberland countryside. I am also a fitness enthusiast and love the outdoor bootcamp option as it is so easy to motivate yourself to participate in this”
Head trainer Martin added:
“Having run outdoor bootcamps for several years now, I know how popular and effective they are. We wanted to provide an opportunity for people to either kick start a new healthy regime or challenge themselves to do things they never thought possible.”